Active users is a metric that measures the number of unique users who engage with a product or service within a specific time period. It is a useful metric for understanding the popularity and usage of a product, and can be helpful for identifying trends and patterns in user behavior. Active users can be tracked on a daily, weekly, or monthly basis, and can be segmented by various demographic or behavioral characteristics to provide a more detailed understanding of user engagement. By tracking active users, businesses can gain insight into the effectiveness of their marketing efforts, the quality of their product or service, and the overall health of their user base.
Active Users = Total Users Who Logged In at Least Once in the Past Week / Total Number of Users
Active Users = Total Users Who Took at Least One Action in the Past Week / Total Number of Users
Active Users = Average Number of Times a User Logs In per Week / Total Number of Users
Active Users = Average Amount of Time a User Spends on the Site per Week / Total Number of Users
Active Users = Total Number of Actions Taken on the Site / Total Number of Users
Active Users = Number of Users Who Took a Specific Action in the Past Week / Total Number of Users
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